This category aims to provide innovative solutions to develop and facilitate the experience of pilgrims and Umrah performers using the latest technologies. The challenge category revolves around improving the services of the “Nusuk Card” by adding smart features that help pilgrims manage their journey effectively and smoothly, starting from transportation, reservations, and logistics services, to facilitating electronic payment processes, and ensuring a safe and efficient experience during the performance of rituals. This category seeks to attract solutions that enhance sustainability, operational efficiency, and improve the experience of the guests of God in a way that keeps pace with rapid technological developments.